Located at the convergence of two neighborhoods and along one of Portland’s busiest corridors, the renovation and expansion of the Stadium Fred Meyer Retail Store on West Burnside represents an urban response to both community and context. The new design balances the programmatic needs of the client, the ethos of the neighborhoods, and the guidance of the Portland Design Commission.
The new store, totaling 110,000 SF, brings energy and life to the streetfront by the building’s realignment along Burnside and 21st Street. The improved frontage along Burnside dramatically enhances the pedestrian experience by making it comfortable and easily accessible by foot. This was achieved by expanding the sidewalk to include a 10-foot-wide covered colonnade, which is a historically inspired design feature that models other areas on Burnside both on the west and east side of the river. The store’s exterior, which includes an open, arcade-style façade with steel channels and red brick, resembles residential buildings in the neighborhood. The blade signage on the building’s south facade pays homage to Portland’s past by incorporating classic and authentic neighborhood themes.
The store’s program and floor plan incorporate a range of community-oriented functions, including cafe space overlooking Burnside, a demonstration kitchen, and a community room. The third-floor community space features views of Providence Park, activity along Burnside, and the building’s own 30,000 SF green roof. The structurally open, environmentally sustainable design uses skylights for energy efficient daylight harvesting, and to create a bright, naturally lit shopping environment.